20% of college students consider joining a social fraternity or sorority but ultimately decide not to pursue membership.
As the priorities and demographics of college students change, fraternities and sororities need to work to recruit and retain members in new ways. This challenge requires deep analysis, planning, and bold and innovative solutions. The North American Interfraternity Conference and Vector Solutions (formerly EVERFI's Campus Prevention Network) partnered to research what was driving these changes and how these trends could help impact strategic messaging, build membership, and address high-risk behaviors.
Download this research report and learn:
Meet the authors: