Group Sales and Event Management
60 minutes
SKU: JCOM-90018
Develop skills to successfully secure group bookings and manage event logistics from start to finish. Learn prospecting, proposal development, contract negotiation, and on-site coordination to deliver seamless group experiences.
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Course Details
Learning Objectives
By the end of this course, you will be able to:
- Group Sales Fundamentals – Understanding the market, client types, and sales cycle.
- Prospecting & Lead Generation – Identifying potential group clients through networking, referrals, and marketing.
- Building Client Relationships – Establishing trust and long-term partnerships with corporate, leisure, and event planners.
- Proposal & Contract Preparation – Creating clear, compelling offers and ensuring legal and operational accuracy.
- Event Coordination – Working with internal departments to plan logistics, menus, accommodations, and activities.
- Negotiation Skills – Balancing client expectations with budget and operational realities.
- On-Site Event Support – Ensuring smooth execution and being available for client needs.
- Post-Event Follow-Up – Gathering feedback, addressing concerns, and encouraging repeat business.
Specs
Intended Audience
Intermediate
