Persuasion: The Art of Communication

All communication is persuasion!

This course teaches you to communicate well and persuade effectively. There are many reasons why we communicate – to inform, to share our viewpoint, to educate, and to sell. Communications guru Barbara Evers would argue that all these forms of communication are in fact forms of persuasion. In this course Barbara Evers and Wofford Jones walk through tips and techniques to take advantage of when you need to communicate and persuade.

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Course Details

Learning Objectives

By the end of this course, you will be able to:

  • Describe the relationship between Persuasion and Communication
  • Discuss the elements of Persuasion
  • Identify the use of Framing in communication

Specs

Course Level Fundamental
Languages English
Compatibility Audio, Video, MobileReady

Bigger Brains

Author

In 2009, Bigger-Brains founder Chip Reaves was tasked with creating an online training platform for Computer Troubleshooters, a global franchise network. As is the case with most companies, some of the training content was unique to their business, but others (Quickbooks, Online Marketing, Microsoft Office, etc) could be used by many companies. Frustrated with the poor quality, high prices, and lack of selection in the eLearning marketplace, Chip brought together a team to research the characteristics of effective training. The result is Bigger Brains" "Uniquely Engaging" teacher/learner format, which replicates the dialogue, interaction, humor, and personal connection of traditional classroom training with the "always available" convenience and searchability of eLearning. Today Bigger-Brains continues to create the "Absolute Best Online Training" from our studios in Anderson, South Carolina.

Course Applies To

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