Build Industry Partnerships That Create Sustainable Talent Pipelines

A Strategic Guide for Career & Technical Education Directors and Work-Based Learning Coordinators

Even the strongest work-based learning programs face the same challenge: securing enough employer participation to meet student demand.

This guide explores the strategies successful CTE leaders use to strengthen industry partnerships, expand work-based learning opportunities, and build sustainable talent pipelines. Inside, you’ll discover how to:

• Reframe employer outreach as a workforce development strategy.
• Communicate your program’s value in ways employers understand.
• Leverage data to demonstrate workforce impact.
• Overcome common employer objections with confidence.
• Scale your program with smarter processes and technology.

Download the guide to explore practical strategies that help CTE leaders engage employers, grow work-based learning, and support long-term workforce success.

Based on insights from our webinar, Stop Asking, Start Partnering: 7 Strategies to Win Industry Partners for CTE