Jason Van Nus
Director of Work-Based Learning and Youth Apprenticeship Programs, Lowndes County Schools
Webinar Description
Thursday, May 14 at 2:00 PM (ET) | 11:00 AM (PT)
Career and Technical Education (CTE) and Work-Based Learning (WBL) programs often struggle to secure consistent, high-quality industry partnerships due to a disconnect between education and business communication.
This session reframes CTE and WBL as workforce and economic development strategies, emphasizing the importance of positioning programs as valuable talent pipelines rather than philanthropic initiatives.
Participants will learn how to adopt a sales-oriented mindset, communicate using business-driven language, and craft compelling, data-informed pitches that resonate with industry partners.
The session will also explore strategies for identifying key community influencers, overcoming employer objections, and building sustainable partnerships that support long-term program growth.
Learning Objectives
By the end of this session, participants will be able to:
- Develop and deliver value-driven pitches that align CTE and WBL programs with industry needs using business-focused language.
- Leverage program data and student outcomes to demonstrate return on investment to potential partners.
- Identify and engage influential community stakeholders to expand partnership networks.
- Apply strategies to overcome employer objections and secure long-term commitments.
- Implement effective marketing and branding strategies to promote CTE and WBL programs to key audiences.
Can’t attend live? Register today, and we’ll send you the recording to watch at your convenience!
Presenter
Jason Van Nus, a nationally recognized leader in Career and Technical Education—as both a thought leader and practitioner—currently serves as Director of Work-Based Learning and Youth Apprenticeship for Lowndes County Schools in Georgia, where he has grown the program by over 435%, generating a $37.4 million economic impact. With 21 years of experience across multiple CTE disciplines, a robust list of state and national honors, and a nearly completed Ph.D. in CTE, Jason combines academic depth with practical innovation to expand student opportunity, employer engagement, and workforce development.
Register Now
